The Beer Marketing Awards – Launch and call for entries

I’m very proud to announce (after a false start a couple of years ago, the launch of the Beer Marketing Awards.

There are plenty of awards schemes – and rightly so – that celebrate excellence in brewing. But few great beers sell themselves. We’re not just talking about glossy TV campaigns for lager brands, influential though they are – label design, social media presence, stunts, events and merchandising are all important in making sure beer gets noticed and bought by the people who want it.

The awards are open to all brewers with a presence and focus in the UK – and their agencies. The awards will recognise excellence in the following categories:

• Best advertising campaign – print
• Best advertising campaign – broadcast
• Best use of social media
• Best branding / design
• Best public relations campaign
• Best use of competitions
• Best integrated campaign
• Best stunt / guerrilla marketing
• Best B2B campaign
• Best website
• Best use of sponsorship
• Best use of merchandise

From these, an overall