Beer Marketing Awards pit micros, regional and global brewers against each other

When I was approached to be a partner in the first ever Beer Marketing Awards, the thing that sold it to me was that there were categories that appeal to brewers of any size. 

There’s a misconception in some quarters of the beer world that marketing is by definition a bad thing, which is a bit like saying breathing is evil because some people say mean things when they do. 

Marketing is essential for any brewery, of any size. And what’s exciting just now is that just as beer itself has been revolutionised, so has the way in which it engages people and builds relationships with them. 

Gone are the days when an ad by Heineken or Carling in the middle of Coronation Street would be seen by every drinker who wasn’t already in the pub. TV ads aren’t as good as they were because regulations have been tightened and marketers are mo