| We’re getting close to the end of 2016, which means it’s time for a lot of “Best of” articles and end-of-the-year stats to start showing up. The Brewers Association has published its “Year in Review” graphic. Sorry about the long vertical size, but that’s how the BA likes to do it:
So there’s clearly a lot of good things happening. However, if you stay on top of beer news, as I at least try to, you’ve also heard rumblings of distant thunder which might — note, I say might –presage some sort of industry shake-out, a la the 1990s. Personally, I don’t think demand for craft beer is going anywhere but up, but that doesn’t mean that the industry can continue to grow at the break-neck pace we’ve seen in recent years. So all this got me thinking: what would the end state look like, if we extrapolate out from today? My first thought is that there’s still plenty of room to grow at the bottom, using Ben Millstein of Kodiak Island Brewing‘s “brewery as bakery” model. He reminds us that there was … |
Source: Drinking on the Last Frontier
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