A Wayward win in David vs Goliath trademark battle

DAVID VS GOLIATH: HOW A SMALL SYDNEY CRAFT BREWER TOOK ON A GLOBAL GIANT AND WON

Wayward Brewing has been victorious in its battle with multinational giant brewer SABMiller India to register its trade mark WAYWARD for beer in Australia.

The small Sydney craft brewery has been locked in a two-year battle to register its trade mark which was opposed by SABMiller India, a subsidiary of the global brewing giant SABMiller – the second largest global brewing group and owner of some of the largest beer brands in the world including Victoria Bitter, Carlton Draught, Fosters, Miller Genuine Draft, Coors, Peroni Nastro Azzurro and Grolsch.

SABMiller India claimed a long-list of grounds in their opposition to Wayward Brewing’s application to register WAYWARD in Australia. In evidence they relied upon reputation in their brands “Haywards 5000″ and “Haywards 2000″, asserting that Wayward Brewing’s use of WAYWARD for beer would confuse consumers in Australia.

In a comprehensive decision, the Austral

…