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Beer Giants A-B InBev and MillerCoors Spar Over Gimmicky Can Claims
DailyFinance Coors Light tends to engage in this sort of “puffery” all the time, running ads that suggest that the beers are dug out of a frozen mountain and delivered to bars through some sort of magical beer chest. As for the features of the cans themselves, the … Rumble in the cold US beer advertising jungle…AB InBev v. Miller CoorsBeverageDaily.com Anheuser-Busch Beef with MillerCoors Ad Claims Forwarded to FTCFood Product Design |
Source: DailyFinance – via Google News.
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