Beer Goggles: In Defense Of Macrobrew

“Coldest Beer in Town.” For anyone too young to know, that’s the old marketing technique used by convenience stores to get a leg-up on the competition. However, in our current world of tulip glasses and Belgian dubbels, this idea seems as antiquated as renting VHS movies from a grocery store. These days, ice-cold, mass-produced lagers are supposed to be consumed exclusively by NASCAR fans or old men who call women ‘gals.’

But maybe those guys are onto something. Do you know who else drinks that swill? Me. Do you know who else should? You. That’s right, all of you highbrow haters, it’s time to admit that sometimes nothing tastes better than a dirt-cheap, corporate-owned, golden, American macrobrew.

Some things are just meant to go together. Like pork and beans or Cheech and Chong—summer and cold, cheap beer are a match made in heaven. I mean, seriously, if you’re going to spend the day canoeing down a river, what’s in the cooler—a 7.2% IPA? Only if you think an aluminum canoe makes for

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