Beer Infinity Beer, Brewing & Beyond
|
Note: Because it’s apparently not clear in the post, Portland has had beer in theaters since at least the late 1980s. The McMenamins may well have had the first theater-pub in the US when it opened The Mission in 1987. Now probably 80% of the indies and local chains serve draft beer. It is Regal, the Tennessee-owned chain, that has finally–at least in one location–decided to get on board.
_________________
I abandoned movie theater chains a decade ago. They had become too abusive: a high-volume onslaught of TV-style ads in the theater before the movie, sky-rocketing ticket prices, and concessions that were as bad as they were over-priced. Meanwhile, the proliferating indies offered ad-free viewing, low prices and–now almost uniformly throughout the city 4-8 handles of great beer and cider. I could go to the St Johns Cinema on opening day, grab a slice of pizza and a beer for barely more than it cost to go to a Regal metroplex. I was not alone. I watched as the traffic aban … |
Source: Beervana
Read the full article here.
