Beer Sherpa Recommends: Upright Fantasia

Upright Brewery recently convened a media event to introduce the specialty beers they’ll be releasing throughout the year. Upright, for those of you who may not know, is a small brewery that–well, let me tell you an anecdote by way of introduction. During the event we were sampling one of the beers and Willamette Week’s Arts and Culture editor Martin Cizmar asked founder Alex Ganum how he planned to market the beer. Mind you, breweries are businesses, an arrangement that obliges breweries to convey their products to consumers in exchange for money. In nearly every case I can think of, the brewery would have had a ready answer. Instead, Alex got a surprised look on his face and admitted he’d never considered the question.

Upright’s name is an allusion to the jazz musician Charles Mingus, and never was there a more appropriate choice. Like Mingus, Ganum (and his conspirators Gerrett Ill and Bobby Birk) thinks only in craft, not dollars and cents. Unlike Mingus, Upright’s beers are rarely …