Home > News > Big Beer Innovation: Q&A With MillerCoors’ Brewmaster
This week, the next great wave of national beer advertisement will kick off as Miller officially unveils its ad campaigns for Miller Fortune, the new 6.9% ABV lager in the jet black bottle, meant to compete directly with the American spirits market.

Big Beer Innovation: Q&A With MillerCoors’ Brewmaster

February 28, 2014 News Leave a comment


Paste Magazine

Big Beer Innovation: Q&A With MillerCoors’ Brewmaster
by Paste Magazine.
This week, the next great wave of national beer advertisement will kick off as Miller officially unveils its ad campaigns for Miller Fortune, the new 6.9% ABV lager in the jet black bottle, meant to compete directly with the American spirits market.

Source: Paste Magazine – via Google News.

Read the full article here.

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