Beer Infinity Beer, Brewing & Beyond
| The world of readin’ and writin’ has been in flux for about a decade now. The gatekeeper model–print magazine, paper, and book publishers–has broken down. That means writers now have a more direct avenue to reach readers–one they’ve happily seized for shorter forms. In the beer world, the leading pioneer has been Evan Rail; just less than three years ago, he put out Why Beer Matters on Kindle, and suggested that there might be an alternative to the New York publishing mafia.
The emergence of digital publishing has had two important effects. Books always needed to be a certain length to justify a cover price that paid for an author, several editors, an art department, and a marketing team needed to sell them. When you’re publishing your own pieces directly, you can sell them for a dollar or few, which means they can be short. Why Beer Matters is just 22 pages long–way too short for a regular book, but too long for a blog post. In many cases, this frees up an author to either t … |
Source: Beervana
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