Beer Infinity Beer, Brewing & Beyond
| I was staggered to get the news that Jack Joyce, Rogue founder and one of the central pioneers of craft brewing in Oregon, died yesterday. Jack brought a world of experience to Rogue that few of the founding craft brewers could match. In addition to a background in law, he was also an executive at Nike. He was in charge of production during the introduction of Air Jordans and had a box seat view of what truly spectacular branding could do for a company.
When he founded Rogue, Jack brought a savvy to the brand side of the business that probably only Jim Koch could match. Until Jack came along, breweries cast their eyes backward in time for branding inspiration. The western-themed look of Sierra Nevada, the Germanic touches like Widmer adopted, these were more common. Others went for a naturalistic theme, like BridgePort’s iconic fish and birds. But Jack looked forward and saw what craft brewing represented to the beer industry–a challenge. Now almost every brewery adopts the po … |
Source: Beervana
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