Beer Infinity Beer, Brewing & Beyond
| Yesterday I discussed the beer products aimed at people who don’t like beer, specifically fingering the Bud Light -Ritas (Lima-a-Rita, Apple-ahh-Rita, etc.). I got a bit of push back about how long these products actually last in the marketplace, and it reminded me that most people don’t get to see those figures. So here’s an update to illustrate just how fast they come and go. My numbers come from IRI/Symphony numbers from a few years back.
Let’s start with the biggest-debuting products in the years 2006-2012:
As far as I can tell Wave Runner is off the market and Miller Chill and Bud Light Golden Wheat have been killed. I suspect Platinum is not long for the world–and that’s probably true for Bud Light Lime as well. To put an even sharper point on it, of the 15 top … |
Source: Beervana
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