Cider poised to overtake alcopops

Interesting figures from Roy Morgan research. Price obviously has had a big impact on alcopops, and ciders are comparatively cheaper, with many benefiting from the same tax arrangements as wine. Cider’s perception would no doubt have a big role in the popularity of cider as well, with cider seen  as craftier than RTDs, even though many are pretty much just apple infused alcopops anyway. [Ed]

Media Release

Cider poised to overtake alcopops

A short five years ago, cider barely registered as a popular drink, while politicians and lawmakers were loudly voicing their concerns about the level of pre-mixed spirits (‘alcopops’) consumption. Fast forward to 2014 and the latest data from Roy Morgan Research reveals that cider consumption is set to overtake that of pre-mixed spirits, perhaps within months.

In the year to March 2010, nearly 2.4 million Australian adults drank pre-mixed spirits in an average four weeks, while only a quarter of that (596,000) drank cider in the same period.

No doubt i

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