City Built Brewing Announces Homage to Run the Jewels: The Crown Series

The quadruple can release consists of three Double Dry Hopped Double IPAs and a fruited sour

Grand Rapids, Mich. — During quarantine, Run the Jewels, rap’s marquee MC/producer duo, dropped “RTJ4,” an incendiary album of front to back bangers that could rile the staunchest couch potato to riot. For Ed Collazo, CEO at City Built Brewing Company, their music fueled his work and inspired The Crown Series, a set of IPAs and a sour sure to impress hip-hop fans and hopheads alike.

The a-ha moment came when Collazo was listening to “Crown”, a track from the duo’s second album where MC Killer Mike exhumes the baggage that’s kept him from reaching his full potential.

“What attracted me to the song was a lyric, ‘You can’t pick up no crown, holding what’s holding you down.’ There’s a lot of truth to that,” Collazo said. “Then I started to really listen to the lyrics and found some great IPA names.”

Into the Fray, Into the Haze and Into the Murk are the names Collazo selected from the lyrics—pretty

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