Collagen Beer for the Ladies

Recently, Suntory Holdings Limited launched the latest beer targeted at women in Japan and named it “Precious.” It has five percent alcohol and two grams of collagen per can. The tag line is: “Guys can tell if a girl is taking collagen or not.”

Now, aside from that 1960s-era sentiment, what’s the story with collagen?
And as far as anti-aging elements go, the collagen expert believes topical therapy (like using advanced moisturizer with retinol, antioxidants, DNA repair enzymes etc.) is the most effective. But…

While more collagen in your skin could make you look younger, collagen in itself isn’t considered an anti-aging ingredient, according to Dr. Ostad. Our digestive system works to break up the collagen just like any other food or drink.

And so…

It would, according to Dr. Ariel Ostad, collagen expert and Clinical Assistant Professor of Dermatology at New York U

…