Don’t worry, this won’t be another futile attempt to change the definition of craft beer or to come up with a new and better one. It is one of those “it’s done, deal with it” things: you may not like it but things aren’t going to change anytime soon. The makers of craft beer coined the term and kept using it so who are we to suddenly demand that it changes. This discussion only takes place within a very small segment of the beer drinking public anyway. For the more casual drinker, ‘craft’ means that it is beer more to their liking, beer that is not lager or mass-produced beer. It is alternative to these. Here in the Netherlands Het Uiltje, Kompaan and most of all Jopen use the term everywhere and Peter van der Arend named his latest bar Craft & Draft. And who I am to go against these great men’s words. If Jopen suddenly decides that “you know, that Martijn guy from the Dutch Beer Pages makes a valid point, let’s change all our labels!” something is very wrong in this
Beer Infinity Beer, Brewing & Beyond
Don’t worry, this won’t be another futile attempt to change the definition of craft beer or to come up with a new and better one. It is one of those “it’s done, deal with it” things: you may not like it but things aren’t going to change anytime soon. The makers of craft beer coined the term and kept using it so who are we to suddenly demand that it changes. This discussion only takes place within a very small segment of the beer drinking public anyway. For the more casual drinker, ‘craft’ means that it is beer more to their liking, beer that is not lager or mass-produced beer. It is alternative to these. Here in the Netherlands Het Uiltje, Kompaan and most of all Jopen use the term everywhere and Peter van der Arend named his latest bar Craft & Draft. And who I am to go against these great men’s words. If Jopen suddenly decides that “you know, that Martijn guy from the Dutch Beer Pages makes a valid point, let’s change all our labels!” something is very wrong in this
