Home > News > Decatur Brews News: Miller Fortune and the difficulty of beer branding
Kroll and Manuele admitted as such: Liquor has been on a great run for the last decade and has been swiping precious percentage points from beer. Miller Lite sales have been slumping for years now. Fortune is their attempt to recapture some of that .... and more »

Decatur Brews News: Miller Fortune and the difficulty of beer branding

February 22, 2014 News Leave a comment

Decatur Brews News: Miller Fortune and the difficulty of beer branding
by Herald & Review (blog).
Kroll and Manuele admitted as such: Liquor has been on a great run for the last decade and has been swiping precious percentage points from beer. Miller Lite sales have been slumping for years now. Fortune is their attempt to recapture some of that ….

and more »

Source: Herald & Review (blog) – via Google News.

Read the full article here.

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