| Last week, an interview with Jon Taffer created a bit of a stir when he offered his thoughts on craft beer.
I think that about 60% of craft beer basically sucks. I’ve been to a lot of the facilities. They’re not exactly clean. They’re rookie-run. The problem is that people are now looking at craft beer as an investment opportunity. They’re getting into it to make money. Many people don’t get into it for the love of making beer. That’s why I think there’s going to be a wash out in craft beer over the next two years. Half of the craft breweries are going to disappear. Everyone has an opinion on where the market’s headed, and comments like “60% of craft beer sucks” and “half of craft breweries are going to disappear” are sure to get clicks. They can also lead to useless semantic debates that boil down to what the meaning of “sucks” is. I’d like to take it in a slightly different direction. It’s possible Taffer has located a stratum of badly-executed brewpubs that I’m just not aware of, … |
Source: Beervana
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