Famous ex-cricketer rings bell to promote himself at beer festival

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For those that haven’t seen (and the release is below), Warnie now has a beer brewed by Moa and is ringing the opening bell at GABS.

Ok. Plus side of the ledger. Warnie opening opening GABS is great free (presumably free) promotion for Australia’s leading stand-alone beer event. It brings mainstream attention to craft beer and beer in general.

Negatives? Come on…it’s Warnie. A bloke that is best summed up by the UK tabloids as a macho beer-guzzling sportsman (at least that’s what they said he used to be before Liz Hurley turned him into a “spooky waxwork”. It’s Warnie releasing a beer as front man for the misogynistic NZ marketing machine that can’t decide whether it brews beer or courts tacky headlines.

GABS has been spectacularly successful at putting the most positive face on both beer festivals and the liquid that flows in them. But having Warnie  — a man who knows nothing about beer and is associated in the public minds with the worst aspects of drinking it — as the front m

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