#FOMO and the Secondary Market

Are you enjoying your beer, or are you showing it off?

I have a few questions, and I want you to be honest.  What was your purpose in camping out in line and buying tickets for the chance to wait in line to purchase a beer?  What was your purpose in PayPaling someone $250 for a three-year-old variant of a barrel-aged stout that brewery doesn’t make anymore? And finally, what was your purpose in waiting in line for a beer, purchasing it, then paying a guy online $100 for another wax-top bomber, because you needed those two beers to complete a trade with a guy in Chicago because he had the beer you REALLY wanted?

Did you want to drink that beer alone, or maybe share them with some friends?  If so, that’s awesome.  Or did you want that beer so you could tell your friends … and better yet, strangers, that you have that beer. I mean, I know you’ll probably end up drinking it, but how much time was spent gloating over your acquisition, putting photos on social media, and sharing your spreads

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