Four Years of Creative Brews with Brewery Ferment

Breweries come in all shapes and sizes—some experiment with unconventional ingredients while others focus on specific styles, some only distribute and some intentionally do not distribute. Brewery Ferment in Traverse City recently celebrated its fourth anniversary, and has found a way to stay small and creative amongst growing competition.

Dustin and Kirsten Jones, a unique sibling team, opened Brewery Ferment with a creative and experimental vision. Upon moving back from Chicago, Dustin decided to turn his homebrewing into a small, creative neighborhood brewery. Since opening, their plan and vision has evolved as their business has grown.

“There wasn’t much when we started,” said Dustin. “We never expected to be one of a dozen in such a concentrated area. Now, it’s more than just those from the neighborhood coming in.”

Around the time Brewery Ferment opened, a number of other breweries opened in Traverse City. This led to increased competition, causing Ferment to adapt while also sta

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