Beer Infinity Beer, Brewing & Beyond
| The media landscape is getting incredibly hazy. The line between sales and content is not only blurred–in many cases, it’s completely merged. You may have noticed that respectable news orgs now regularly have links at the bottom of articles to other “articles you may have missed” from weird websites you’ve never heard of. The concept of “native advertising”–text-based ads that look like actual articles but are written by advertisers–is now so established that even the Gray Lady does it. The ethics of journalism are being completely overhauled. Bloggers fall in a different category, but that doesn’t mean that you as the reader shouldn’t expect a ethics-free landscape of secret promotion and graft.
Just this morning I got an email from Craft Marketing, a company created to promote beer in the digital realm, and they invited me to sign up for a program wherein they’ll ship me beer, presumably on the assumption that I’ll write about the beer–and implicitly, write favorably about i … |
Source: Beervana
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