GABF highlights growing women beer groups

DENVER — Women are once again gaining a strong foothold in the beer industry. Two special events centered around ladies and their experiences were held in the days surrounding the Great American Beer Festival recently.

A seminar focusing on the marketing of beer to women was brought to town by Ginger Johnson, founder and owner of Women Enjoying Beer.

Since 2008, Johnson and her team have been exploring the question of “why aren’t more women enjoying beer?”

Over 50% of the global population is female. Women in the United States make 75-80% of the purchasing decisions, yet “only 30% of women who drink alcohol choose beer, compared to 70% of men in the same category.”

The group met at Black Shirt Brewing Company to learn how breweries and pubs can capture beer sales to women appropriately. “This isn’t about pinkifying, that’s pandering and ridiculous,” said Johnson. “[Regarding your women customers], don’t label her as female, identify her simply as a customer and market to her brain not

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