Gonzales keeps everyone on their feet at all Boxing Bear locations

Felicia “Fee” Gonzales is on the move these days. Oh, she is not leaving Boxing Bear Brewing, but as the director of people operations for the brewery, she is putting some miles on her car these days thanks to the expansion into three new locations over the last few years.

“One of the most challenging parts about my job is not being able to be in multiple taprooms at the same time,” Gonzales said. “I, alongside Jay Knigge, one of the owners and operating director for Boxing Bear Brewing Company, oversee four locations now here in Albuquerque. Three of those locations we opened in the last three years, two which were opened and operating during a global pandemic.”

As part of our ongoing series of highlighting women in craft beer in New Mexico, I sat down with Gonzales at the newest location, the Firestone Taproom, last week to learn more about her and her role with one of the stalwart br

…