Home > News > Heineken Can’t Compete with Craft Beer, Says CEO
The above sentence, reported by BeverageDaily.com as part of a statement by Heineken CEO Jean-Francois Van Boxmeer, can be taken a few different ways by craft beer enthusiasts. The first instinct is to celebrate his admission — "Of course a macrobeer ...

Heineken Can’t Compete with Craft Beer, Says CEO

August 29, 2013 News Leave a comment


The Daily Meal

Heineken Can’t Compete with Craft Beer, Says CEO
The Daily Meal
The above sentence, reported by BeverageDaily.com as part of a statement by Heineken CEO Jean-Francois Van Boxmeer, can be taken a few different ways by craft beer enthusiasts. The first instinct is to celebrate his admission — “Of course a macrobeer …

Source: The Daily Meal – via Google News.

Read the full article here.

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