Home > News > Hello Kitty Beer: Zen and the Art of Crass Marketing
In a country synonymous with manufacturing might and technological prowess, Japan's Shintaro Tsuji is something of an oddity. The 85-year-old founder of Sanrio (8136:JP) runs a character goods licensing enterprise that in 1974 introduced the world to ...

Hello Kitty Beer: Zen and the Art of Crass Marketing

Hello Kitty Beer: Zen and the Art of Crass Marketing
Businessweek
In a country synonymous with manufacturing might and technological prowess, Japan’s Shintaro Tsuji is something of an oddity. The 85-year-old founder of Sanrio (8136:JP) runs a character goods licensing enterprise that in 1974 introduced the world to 

Source: Businessweek – via Google News.

Read the full article here.

[biAmazonProducts]

Leave a Reply

Your email address will not be published. Required fields are marked *