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Armed with a family recipe and a flair for marketing, C. James ''Jim'' Koch popularized craft beer in the United States and turned Boston Beer Co. into the second-largest American-owned brewery. It also made him a billionaire. Craft beer such as Sam ... and more »

How Boston Beer’s founder became a billionaire

September 16, 2013 News Leave a comment


Boston Globe

How Boston Beer’s founder became a billionaire
Boston Globe
Armed with a family recipe and a flair for marketing, C. James ”Jim” Koch popularized craft beer in the United States and turned Boston Beer Co. into the second-largest American-owned brewery. It also made him a billionaire. Craft beer such as Sam …

and more »

Source: Boston Globe – via Google News.

Read the full article here.

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