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America’s palate is changing. Everyday, more folks are choosing artfully crafted beers that complement their food and expand their taste horizons. Experts are projecting this trend will continue. A crafty bar-owner or restaurateur can capitalize on the craft beer phenomena and increase beer sales with a strong craft beer list. This post will explain how you can craft [oh I’m on a roll now] a craft beer list that will increase beer sales and turn your local beer aficionados into your regulars. The India Pale Ale is the quintessential craft beer in the last few years. Unfortunately, too many bars seem to think craft beer drinkers always want IPAs because they sell the most. Folks who choose craft beer want to have choices! “Variety is the spice of life and platitudes will make you money!” — Alexander the GreatMake room for new beers from local breweries.Offering new and/or small-batch beers shows that you’re in tune with the local craft community and that you’re committed to giving yo … |
Source: Monday Night Brewing
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