Beer Infinity Beer, Brewing & Beyond
Jargon infects all human enterprise. It’s probably a habit of mind that allowed speech to develop–which is a good thing. It also leads to the development of jargon when a group of people in a related field talk to each other long enough. And eventually, it leads to meaningless jargon where words are mere name checks that signal, apparently, in-group solidarity. And so it has come to pass that the word “innovative” (and it’s variant “innovation”) are now used to describe every brewery in America. From actual press releases:
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Source: Beervana
Read the full article here.
