Beer Infinity Beer, Brewing & Beyond
| Last week we had some nice chat about a large beer brand proudly proclaiming itself “macro.” When one of these craft-vs-macro debates springs up, we always get lost in the definition weeds: what do the terms mean? Back at the dawn of the new-brewery age, there actually was a standard charge against macro (a term born when craft beer was “micro”). It was made cheaply of filler ingredients, hid that it was made in a factory plant far removed from the town it claimed to be from, was owned by a foreign company, and survived mainly because of a massive ad campaign that kept the truth hidden and the reality safely locked away.
That actually doesn’t sound like last week’s macro–Budweiser–which has always been extremely forthright about their beer and production. It does, however, perfectly describe Newcastle. Behold: A spokesman for Heineken confirmed: “We are in the process of changing our recipe for Newcastle Brown Ale and it will no longer include caramel colouring. “We will now … |
Source: Beervana
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