Jade IPA | Foothills Brewing Company | Part 1 of 2

EDITOR’S NOTE: this is a guest blog provided by  Foothills Marketing Director Ray Goodrich. Both his parents graduated from UT, so he’s OK. In Part 2, we pop a top and Snob Don tells it like it is. 

Go ahead. Get Jaded.

That’s what the label copy implores you to do on Jade IPA, one of our most popular beers.

In what we feel is the formidable lineup of Foothills’ brands, Jade has more than held its own over the course of its short lifetime. Since it introduction Super Bowl weekend 2011, it’s been one of our best-selling and most talked-about beers.
It has indeed come a long way — from its humble and auspicious birth amongst the sights (and scents) of the 2007 Craft Brewer’s Conference in Austin, Texas.

It was there that Jamie Bartholomaus, brewmaster of then-barely-two-years-old Foothills Brewing, and T.L. Adkisson, head brewer for Ham’s in Greenville, NC, were wandering through the Conference Expo, looking at equipment and raw materials and dreaming of bigger and better days for their

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