Beer Infinity Beer, Brewing & Beyond
| The Washington Post’s Wonkblog has a piece that is creating a bit of discussion amongst beery types: millennials don’t like the beer so much. (It’s a post based on old numbers from a Gallup survey–apparently those ignorant of old poll numbers are doomed to repeat them.) Actually, they do–beer is still millennials’ preferred alcoholic drink–they just prefer it less than young people have in decades past. And, actually, that tracks closely with general trends, too–beer consumption generally has been falling for decades. We have known for at least five years that fragmentation is the way of the 21st century, as mass markets get ever tinier.
What we really care about is whether millennials are moving away from the craft beer segment. Gallup’s numbers didn’t say anything about that, so of course Wonkblog can only offer a bit of throat clearing: Even the beer world’s coveted corner, craft beers, which has been gaining market share for many years now, might be on the verge of hitting … |
Source: Beervana
Read the full article here.
