More beer world stupidity

The serious bite is on your wallet, and the brewery’s credibility.

As I mentioned yesterday, at Brews News we tend not to feel the obligation to publish every media release that lands in our overflowing in tray. Even so, some are easier to ignore than others. One of the easier ones of late was a media release from a Sydney bottleshop trumpeting  the “first time the current world’s strongest beer has been available in Australia”. They were selling it for $200 a bottle.

These beers had been so thoroughly discredited, we simply ignored the release. We would have preferred to keep ignoring them except that yesterday Beer & Brewer unquestioningly enthused about the beers in their weekly mailout, prompting a number of emails and comments to us about the truth behind the beers.

Ultra-strong beers are nothing new. A few years ago the beer world experienced a minute’s excitement as BrewDog, the perpetual adolescents of the beer world, engaged in a pissing contest to create the world’s strongest

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