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As the mercury climbs for the latest in a series of heat waves (this is going to be an interesting hop crop), and hot on the heels of the news that Bear Republic may have to relocate because of persistent drought, I find my blogging energies dwindle.  But never fear--news marches on without me. 1.  Bud Establishes a Crafty Unit in ...

Morning News, Heat Wave Edition

As the mercury climbs for the latest in a series of heat waves (this is going to be an interesting hop crop), and hot on the heels of the news that Bear Republic may have to relocate because of persistent drought, I find my blogging energies dwindle.  But never fear–news marches on without me.

1.  Bud Establishes a Crafty Unit in Chi-town
I, perhaps alone, am fascinated to see how the two remaining American giants plan to tackle a tricky future.  Americans are drinking less beer overall, even while the craft segment explodes.  That means ever falling sales of mass market lager.  AB InBev’s latest move?  Lean on Goose.

The brewer, whose U.S. headquarters are in St. Louis, will establish a new Chicago outpost to oversee premium craft and imported beers, which have been a bright spot in the overall sluggish U.S. beer industry.

Mainly, it seems like a marketing move, which is probably not going to be a long-term solution.  It’s hard for bigs to sell beer in the craft market, and the obstacl …

Source: Beervana

Read the full article here.

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