| Ron Pattinson has a nice post today that looks at the growth in European breweries by country in the five years between 2009-2014. What jumped out to him was the tiny growth (2%) in the number of breweries in Germany. He ran, Pattinson-style, a table with raw numbers. Allow me to render that statistic visually (click to enlarge):
It’s true that the growth of 2% lags the rest of Europe. But percentages can sometimes be a little deceiving. The 21 breweries Germany added weren’t that far behind the 24 Ireland added–but that was good enough for 92% growth on the Emerald Isle.* So what if we instead look at total breweries? How does Germany fare then? Quite a lot better, as you’d expect. That brings me to my final visualization–and probably the most illuminating. We often look at brewery counts as a valuable metric for … something. (I do it too, and I don’t know why it’s so compelling). But what if we look at the actual amount of beer a country produces rather than the number of breweries … |
Source: Beervana
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Beer Infinity Beer, Brewing & Beyond

