Beer Infinity Beer, Brewing & Beyond
| I received an email yesterday so brazen and cynical in its scope that it left me briefly stunned. It begins:
Just in time for the holiday season, Guinness introduces the perfect option for beer connoisseurs and enthusiasts alike with Guinness The 1759, a limited edition ultra-premium amber ale. [Their bold.] In this one sentence are two fascinating details: 1) the name of Diageo’s latest is “Guinness The 1759,” which I think must be bizarre even in Irish-English, and 2) Diageo announces a category heretofore unknown to beer drinkers, “ultra-premium amber ale.” Surely this must augur even more fascinating details? It does! Carrying on: This latest innovation from Guinness brings artistry and elegance to the beer category by combining the famous Guinness yeast with both traditional beer malt and peated whisky malt – the very same used in the world’s most deluxe Scotch and Irish Whiskies – for smooth and quality tasting beer. You know something deeply suspicious is afoot when the fifth-l … |
Source: Beervana
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