Beer Infinity Beer, Brewing & Beyond
| Michael Kiser has a provocative post at Good Beer Hunting. It’s a long piece and he makes a number of points, but the thrust is basically this:
I’m arguing for a greater tolerance among consumers and retailers toward the costs associated with certain beers, or the revenue opportunities they legitimately represent for those breweries in a wider spectrum of considerations. Otherwise, this industry you’re claiming you have passion for and want to see grow is being held back by your own narrow idea of “what beer costs.” I think there’s some basic economic misunderstandings along the way–which (plug alert!)–you can learn about in our latest Beervana Podcast. But that’s not my major concern. For me, the problem is that Micheal’s looking at the consumers, not the breweries. Pricing is an interesting issue, and customers would do well to understand that some beers necessarily cost more than others to make. But here’s where Michael and I part ways: the beer industry should not depend on … |
Source: Beervana
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