Beer Infinity Beer, Brewing & Beyond
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I am about to embark on a fascinating day hosted by BridgePort Brewing in celebration of their 30th anniversary. They’re going to have a lot of the pivotal figures from the brewery’s history in attendance–folks like founder Dick Ponzi (whom I’ve never met), Gambrinus founder Carlos Alvarez, and the often-forgotten Australian brewer Phil Sexton–the man who built BridgePort IPA. But before I go, a comment on yesterday’s thread and the difficulty of fingering the “most popular.” In comments, Tim pointed out that mass market lagers are still king, outselling craft 6 or 7 to one. And of course he’s right. However, that doesn’t actually tell the whole picture–and indeed, it may confound it. If we think of popularity as defined by barrels sold, mass market lagers undeniably “most popular.” But that’s not usually how we count popularity. We count heads. How much of the beer-drinking population favors mass market lagers? On that score, it may be a lot lower than we think. There’s that … |
Source: Beervana
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