Origin lovers’ dreams come true thanks to Victoria Bitter campaign

As a Queenslander, I can’t understand why anyone would want their name on a losing team’s jersey …but it’s still a clever push into the NSW beer market all the same.[Ed]

Media Release

Origin lovers’ dreams come true thanks to Victoria Bitter campaign

For the first time in State of Origin history, the names of NSW VB Blues’ fans will appear front and centre on the Blues players’ jerseys during the game as part of a massive promotion across the on and off premise with Carlton & United Breweries (CUB).

At all three State of Origin matches this year, VB will give up its logo, replacing the words ‘VICTORIA BITTER’ on the front of the iconic NSW jersey with the names of Blues fans from across the state. VB will put 46 fans’ names in the series — one on every player’s jersey — in the brewer’s most significant Origin campaign to date.

Victoria Bitter is the number 1 beer in NSW and CUB is investing over $3M in the campaign across TV, Radio, PR, Social Media and broadcast integration.

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