It’s not uncommon for craft breweries to give back to their community––their established consumer base and growing popularity offers an ideal platform for volunteer efforts, awareness programs, and financial donations.
“We took our cause . . . I thought it was very important for us; it’s near and dear to my ...
Perrin Brewing supports local, national veterans
November 17, 2015
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It’s not uncommon for craft breweries to give back to their community––their established consumer base and growing popularity offers an ideal platform for volunteer efforts, awareness programs, and financial donations.
“We took our cause . . . I thought it was very important for us; it’s near and dear to my heart,” said Jarred Sper, veteran and Co-Founder/Partner of Perrin Brewing, a local brewery that continues to make its mark by supporting veterans.
Perrin Brewing launched Veteran’s Pale Ale (VPA) in 2014. For every pint poured at the taproom, Perrin donates $1 to the regional non-profit organization Finish The Mission Veteran Relief Fund.
“We have an opportunity and a vehicle to make a positive impact in our community,” says Sper.
Funds from VPA sales directly contributed to the renovation of a band shell at the Grand Rapids Home For Veterans. The reinvigorated venue brings new life to regular events and ceremonies held by GRHV and is also available to be rented by the public.
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Source: Mitten Brew
Read the full article here.