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The Oregon Hophouse has recently been running a little experiment. They invited patrons to try a flight of twelve IPAs and vote on their favorites. In a certain sense, the free market functions as a way of determining patrons’ favorite beers, too. But in that case, people may be influenced by price, ad campaigns, the image of a brewery, peer pressure, or proximity. Here it was just twelve unmarked beers and the palates of the tasters. The flight contained:
Care to guess which one came out on top? Before I tell you, last year the champeen was Boneyard–but the beers weren’t served blind. This year, 864 people cast a ballot and the results looked like this: Barley Brown Pallet Jack: 160 (18.5%)* I’m interested … |
Source: Beervana
Read the full article here.
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