Beer Infinity Beer, Brewing & Beyond
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Prescription Pils. That’s what we were supposed to be talking about this morning, but the gubment said, “no, no, no you don’t”. Ya see, the happy – beer loving kids at RedRock Brewing have this brilliant new brew coming out for you to enjoy, but the branding fell apart. Prescription Pils apparently implies a “health benefit” to consumers. As often happens in these situations serendipity stepped in perform damage control and the world is a better place for it.
So the RedRock crew, knowing that the government only speaks english, came up with the idea to change the name to “Happy Pils” (get it) and just to make sure they wouldn’t have a problem with that – “Happy” took on it’s German wording Fröhlich and now we have Fröhlich Pils! It’s great name, don’t you agree?
Now, names aside; the Beer Yogi, Kevin Templin takes his German Pilsners very seriously. “The recipe for a German Pilsner is very simple, but it’s not easy to make”, says Templin. “There’s nowhere to hide a flaw in this beer. … |
Source: Utah Beer
Read the full article here.
