Beer Infinity Beer, Brewing & Beyond
| I’m about to be booted from my Chicago hotel room, so I don’t have time to explore this theme in detail, but I wanted to put a bookmark on something. Yesterday I spent a couple hours walking around (and photographing–more on that later, too) the derelict Pabst Brewery in Milwaukee. I keep hearing about how it’s been redeveloped or under redevelopment, but basically the giant buildings–blocks and blocks of them–are gutted and idle, like a quickly-abandoned Soviet city. And it was quickly abandoned, 20 years ago, when the owners shifted production to a different facility, turning Pabst into a contract brew.
Each time I speak on my book tour, someone asks the same question: what’s going to happen with the future of beer, with consolidation and so on? Wandering around that complex is a nice meditation on at least one potential future–and a likely one, at least for many of these quickly-growing young breweries. Capitalism is a violent and sometimes jarring force, and as quickly as it gra … |
Source: Beervana
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