So You Want to Sell Your Beer Here…?

So you’d like to sell your beer in the DC area? Okay, that’s great. We like freedom of choice. It’s what America is all about. Here are some things you should and shouldn’t do when selling your beer here.

One, don’t half-ass it. Don’t just sign with a distributor and then sit back. The profits probably won’t come rolling in while you watch. Be active. One-point-one, hire a brewery representative: a rep, full-time, for this area. Baltimore to the north and east, maybe Loudon to the west, Richmond to the south. Can you do that? This person may very well be the face of your brand here. They’ll talk to consumers, bartenders, and package store staff. The good ones are great, and they make a huge impact, helping your beer stand out among the sea of other offerings on shelves and menus here. If you want to move product, hire a rep. It shows a commitment to the area, that you’re here and you want to be a player.

One-point-two: do stuff. Whatever that stuff is, I don’t know, but damn it, do som