| Just before Christmas, The Publican’s Morning Advertiser asked me for my predictions about the events that will shape the UK pub industry in 2016. They said I could be irreverent. This is a bit parochial if you’re not close to the UK pub industry, but if you are, just call me Nostradamus…
After a slow start to the year, notable only for a combined team of scientists from CERN, MIT and NASA discovering the true definition of craft beer, things hot up when the AB-Inbev/SABMiller deal finally goes through. The new combined entity decides to cut to the chase and announces its purchase of the entire continent of Europe, with Carlos Brito declaring himself President. All beer apart from Stella Artois and Becks is immediately banned.
In a desperate move, BrewDog launches Equity for Punks X and raises $100 trillion for a hostile takeover. As President Brito is making his President’s Question Time debut in the House of Commons, James Watt and Martin Dickie drive a tank into the chamber and anno
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Source: Pete Brown
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