Beer Infinity Beer, Brewing & Beyond
| We are now into the overheated tail-end of the primary season, where partisan fires burn most bitterly, and where politicians are working overtime to build cred with different constituencies. Very few things signal “normal,” “blue-collar,” and “down-to-earth” better than beer, and so politicians have regularly sipped from pints in front of the camera. Lately, though, the optics have changed:
Contrary to the time-honored campaign tradition of stopping at a local pub to quaff Budweiser with the after-work crowd, this cycle’s candidates have gravitated toward local beer makers. The shift shows how the market for beer is changing: Craft breweries are making increasingly significant economic impact in their communities… Clinton’s not the only candidate in the 2016 U.S. presidential race who feels compelled to share the spotlight with a craft beer. Her Democrat rival Bernie Sanders has been photographed proudly holding a can of Heady Topper, a Vermont-brewed Double IPA that can only b … |
Source: Beervana
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