Home > News > The Future of Beer is Hiding in the Footnotes
For decades, folks in Denver have been tracking the growth of craft beer and the size of American craft breweries, and each year the Brewers Association releases figures on both. This has become an increasingly difficult exercise in recent years, however, because many of the flagship breweries making craft beer have changed their organizational ...

The Future of Beer is Hiding in the Footnotes

For decades, folks in Denver have been tracking the growth of craft beer and the size of American craft breweries, and each year the Brewers Association releases figures on both. This has become an increasingly difficult exercise in recent years, however, because many of the flagship breweries making craft beer have changed their organizational structures to better compete in the marketplace. And that puts them outside the Brewers Association defintion.  According to the revised definition, the Brewers Association says a craft brewery is “small, independent and traditional.” (I’d have liked an Oxford comma in that definition, but that’s a different debate for a different time.)

Craft beer is, tautologically, beer made by craft breweries. But 2015 was the year that brewing broke “craft beer.” The once-elegant dichotomy between craft and noncraft, fraying at the edges since the formation of Craft Brewers Alliance, was shattered with brewery acquisitions, mergers, sales of minority stakes, …

Source: Beervana

Read the full article here.

Leave a Reply

Your email address will not be published. Required fields are marked *