Beer Infinity Beer, Brewing & Beyond
| After yesterday’s surprising news that Anheuser-Busch had acquired Bend’s 10 Barrel Brewing, I wrote a post for All About Beer discussing some of the implications. I was trying to make two main points: 1) there’s no benefit for A-B in dumbing-down 10 Barrel’s beer–they purchased the brewery because it makes such good beer, and 2) that this kind of thing is the way of things in mature markets, so we should expect more.
The reactions on Facebook to that post are worth a read–and were totally enlightening. According to a preponderance of the comments, my points weren’t just wrong, they were heresy: “Beer with no soul is not beer I care to drink” and “I say we see one more brewery who made a devil’s bargain and lost the appeal of those who supported … them.” This is absolutely fascinating to me because it illustrates the degree to which people relate to beer not as a widget produced by a business, but something of a higher calling. Let’s do a thought experiment, and keep in mind the … |
Source: Beervana
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