Beer Infinity Beer, Brewing & Beyond
| I recently read Michael Agnew’s article in The Growler about Untappd and serial drinkers. He had included me in his group of informants for the work (showing that he both has good taste and does his research!) If you haven’t read his article yet, I suggest checking it out HERE, but come back after and read the rest of this entry! Having taken the time to write up responses to his questions, I realized that I had most of a blog entry already written and my thoughts varied a bit from the tack that Agnew took. Why not expand on this a little as an avid Untappd user for several years now?
While Untappd (and other apps like it) fulfill various needs and desires for beer drinkers, Agnew’s piece focuses in on the concept of the Serial Drinker. He describes a serial drinker thus: A “serial” beer drinker is one with very little brand loyalty. Serial drinkers tend to seek out new beers that they haven’t yet tried rather than sticking with brands that they know. They are the people who look a … |
Source: JABlog: A Minnesota-Centric Beer Blog
Read the full article here.
