Home > News > To Draw Millennials, a Stronger Beer Made to Suggest Spirits
That question may be asked as MillerCoors brings out a product in a growing category of the estimated $30 billion American beer market: brews with higher alcohol by volume, meant to compete against liquor for the favor of consumers ages 21 to 27. The .... Can Miller-Coors Co. solve beer's whiskey problem with new bourbon-like brew ... The Patriot-News Premium beer sales lift MillerCoors 4Q profitsMilwaukee Business Journal Miller Fortune Tells Beer Drinkers 'Your Fortune Awaits'PR Newswire (press release) just-drinks.com (subscription) all 9 news articles »

To Draw Millennials, a Stronger Beer Made to Suggest Spirits

February 19, 2014 News Leave a comment

To Draw Millennials, a Stronger Beer Made to Suggest Spirits
by New York Times.
That question may be asked as MillerCoors brings out a product in a growing category of the estimated $30 billion American beer market: brews with higher alcohol by volume, meant to compete against liquor for the favor of consumers ages 21 to 27. The ….
Can Miller-Coors Co. solve beer’s whiskey problem with new bourbon-like brew … The Patriot-News
Premium beer sales lift MillerCoors 4Q profitsMilwaukee Business Journal
Miller Fortune Tells Beer Drinkers ‘Your Fortune Awaits’PR Newswire (press release)
just-drinks.com (subscription)
all 9 news articles »

Source: New York Times – via Google News.

Read the full article here.

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